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In case you weren't aware, I love to shop. Even if I don't end up buying anything, I love to window-shop in stores and scour sales online. There have been a few brands as of late whose sites I frequent and whose clothes I can't resist adding to my cart. Keep on reading to learn all about my favorite brands and what makes them so great. LONELY GHOSTTake one look in my closet and you'll realize I am obsessed with Lonely Ghost. This clothing brand was created by the iconic Indy Blue in 2018 and was originally called Indy the Label. Upon examining my wardrobe, I realized my personal Lonely Ghost collection includes 4 t-shirts, 1 long sleeve shirt, 2 pairs of sweatpants, 10 sweatshirts, 1 pair of earrings, and 1 hat. Wow! In my opinion, Lonely Ghost has some of the coolest hoodies ever with very unique designs and phrases on them. I've included a few of my favorites below. One aspect of Lonely Ghost that really sets it apart from other brands is its close-knit group of supporters. Lonely Ghost strives to make its customers feel like a family. The brand has definitely cultivated a community through its Instagram. When Lonely Ghost took to Instagram and announced the opening of Lonely Ghost Grocery (the first in-person LG store), the comments section was filled with strangers planning road trips together to go out to Utah and visit the store. This sense of community is a really special thing that most brands simply cannot achieve. ROLLER RABBITLooking back at my Instagram posts from 2021, you might notice a theme. As of late I have been really into the modern preppy aesthetic. If you're thinking to yourself, "what the heck is modern preppy?," I have a blog post all about this new aesthetic which I will link below. One preppy brand I have been loving lately is Roller Rabbit. What's cool about this brand is it's known for its signature prints. Among its most popular are the hearts print, monkey print, and jemina print. I am a sucker for the monkey print and have pajamas in the green monkey print, pink monkey print, and limited edition Christmas monkey print! I've included some cute pajamas below. LOVESHACKFANCYAnother preppy staple store is LoveShackFancy. I will admit this store can get quite pricy, so I like to shop for used LSF clothes on sites like Poshmark in order to find cheaper, secondhand pieces. LSF also has great sales every once in a while, so I recommend keeping an eye out for seasonal sales (right now the sale section on the LSF website has clothes up to 75% off!). One reason I'm drawn to LoveShackFancy is the pastel colors and all-around girliness of its clothes. I've always loved dressing up, and LSF has an endless amount of dresses, skirts, and ruffle tops on its site. CELIABAnother ~pricer~ fashion brand I'm currently obsessed with is CeliaB. This Spanish brand was founded in 2012 by Celia Bernardo and is known for its bright colors and funky patterns. My current style is definitely on the colorful side, so I really enjoy scrolling through the CeliaB website and looking at all the fun clothes. I've linked a few fun CeliaB pieces below. Like I said, the clothes are expensive and I could never purchase CeliaB clothing on a whim. I currently have 1 CeliaB dress which my Oma (grandma) gave me for Christmas. That being said, there are a lot of positive aspects of the brand that stand out. First, CeliaB puts an emphasis on making high quality clothes that are made to last. Sustainability is very important to this brand. In addition, CeliaB clothing is designed to make individuals feel unique and empowered. These colorful, funky designs are also created with the mindset of steering clear from fast fashion and rather creating fun pieces that don't adhere to temporary fads. THE RAGGED PRIESTMoving away from the girly/preppy aesthetic, an edgier brand I've really been enjoying lately is The Ragged Priest. This British clothing brand is known for its knitwear and patterned pants. Clothing by The Ragged Priest is sold in a variety of stores in the US, with one example being Urban Outfitters. I'm currently loving this Ragged Priest sweater I thrifted on DEPOP. Below I've attached some photos of it which I posted on my Instagram.
I also love how The Ragged Priest carries a variety of clothing, from bright sweaters to regular denim jeans. There are colorful pieces (which I am drawn to) and there are black, edgier pieces. Below I've included a colorful piece and a darker piece for reference. THREDUPI can't end this post without including a sustainable, secondhand clothing brand! My favorite at the moment is ThredUP. It is essentially a giant online thrift store where you can shop all your favorite brands, just secondhand. I personally love looking at the designer items on ThredUP's site because the items are all very discounted. I typically search brands like Tory Burch, Lilly Pulitzer, Juicy Couture, and Tommy Hilfiger. I've included some cool items I've found below. I also have an influencer connection to ThredUP because as of January 2022 I am a ThredUP ambassador! It's been such a dream so far, and working with ThredUP was actually on my vision board for this year. Below I've included my first Instagram post as a ThredUP ambassador.
There you have it! My top 6 favorite fashion brands at the moment. Be sure to follow my Instagram to see how I style my favorite pieces. I'll likely make this a series where every season I share my favorite brands, so keep an eye out for my next installment! And with that, I will see you next Saturday with another fashion post! XOXO, STEFFI
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1/15/2022 0 Comments THE RISE OF "MODERN PREPPY" When many of us visualize the "preppy" aesthetic, we tend to picture neutral colored sweater vests, polos, horseback riding, old money, and the East Coast. Members of Gen Z have their own unique vision of what preppy is, hence the rise of the style deemed "modern preppy." This aesthetic takes components of the traditional preppy style (think knitwear and headbands) and combines them with the famous VSCO Girl era to create a style that is all its own. Key identifiers of modern preppy include the color pink, Golden Goose sneakers, frills on skirts and tops, beaded bracelets, smiley faces, and of course anything LoveShackFancy or Roller Rabbit. As with most new styles, modern preppy faces its fair share of criticism. Some call it "basic"; some view it as tacky; some deny it has any real connection to the traditional preppy aesthetic. While some hate it, others love it. Modern preppy can be found at many southern universities and colleges in the United States. Everyone who witnessed RushTok in the fall of 2021 has seen the colorful, frilly, girly, pink, sparkly outfits worn by women rushing (mostly) southern universities. Since modern preppy is an offshoot of the VSCO Girl era, it seems like this style will not stand the test of time the way traditional preppy has. What are your thoughts? Comment them down below. And with that, I will see you next Saturday with another fashion post! XOXO, STEFFI |
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October 2023
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